The brands we pick allow us to define our image for ourselves and others. The power of image sways buyers and builds loyalty to a brand.

Good marketers know the value of creating an image that sells their product. And that image is most often emotional! Is yours? Likely not!

An analysis of LinkedIn photos found the members' pictures are hurting them in making positive contact with others! 10 ways to fix that.

Chances are your LinkedIn picture is hurting your image! That's based on an analysis of 408 photos. Here's how to fix your pic to help you.

When reality strikes and the bottom line shrinks, businesses are desperate for advice to help them. Here's a story of help for one of them.

Most ads are guesswork. Will it pull buyers? Here's some good advice about your ads from the pros who are icons in the advertising industry.

Every store has an image in the minds of its shoppers AND those who choose not to shop there. Here's how to improve your store's image:

Without strong marketing, most businesses are on death row. But there are many smart marketing moves companies can take to get more buyers.

We buy on emotion and justify it with logic. Here's how to persuade buyers to pick you or your product using Emotional Marketing.

By using marketing psychology to improve your emotional message, you can often gain the extra inch of perceived value that wins the sale.