Corporate buyers always wear two hats. One hat is their Corporate Hat, the other is the Personal Hat. You've got to sell to both people!

Without strong marketing, most businesses are on death row. But there are many smart marketing moves companies can take to get more buyers.

We buy on emotion and justify it with logic. Here's how to persuade buyers to pick you or your product using Emotional Marketing.

By using marketing psychology to improve your emotional message, you can often gain the extra inch of perceived value that wins the sale.